Has Business Simulation Become a Viable and Respected Alternative to Internships in Traditional and Online Business Learning?

Abstract

Business simulations have become vital tools in modern business education, allowing learners to practice strategic decision-making, leadership, and collaboration in realistic, risk-free environments. Evolving from post-World War II computational experiments to sophisticated educational methods, simulations today encompass strategic, functional, and conceptual applications across industries. They foster critical thinking, engagement, and the practical application of theory, offering an effective alternative or complement to traditional internships. Despite challenges like high costs and design complexities, business simulations significantly enhance student skills, bridge academic and industry gaps, and strengthen graduate employability, preparing learners for the demands of today’s dynamic workplace. The future of simulations in business education is fueled by advances in AI, digital communications, and augmented reality (AR). Rich simulations bridge the “learning-doing gap”, offering personalized, immersive experiences that traditional internships often cannot. Virtual collaboration platforms like COIL enhance global competencies affordably. AI-driven tools, including professor-designed simulations and web-based platforms like Marketplace Simulations, foster adaptive, practical learning. Augmented Business Reality (ABR) further enhances experiential learning through immersive technologies. However, high costs and limited research into educational impacts highlight the need for further scholarly exploration. Business simulations have evolved into powerful educational tools that replicate real-world business environments, allowing participants to develop essential industry skills in a risk-free setting.