Graphic Design in the Context of Taste Culture: Educational and Upbringing Potential

Authors

DOI:

https://doi.org/10.31874/2309-1606-2023-29-2-11

Keywords:

graphic design, taste culture, non-verbal communication, visual information, education, upbringing potential, post-industrial society

Abstract

The article examines the place of graphic design in modern post-industrial society, extending beyond purely applied art and aspiring to play the role of an expert in the interiors of human existence, determining the social and cultural status of an individual. It is argued that graphic design, organically integrating into contexts and actively responding to the challenges of such a social-decorative phenomenon as fashion, plays a significant role in shaping taste culture. This attests to the multiplicity of ambivalent cultural manifestations of graphic design. Special attention is given to identifying the functional potential of graphic design in creating cross-cutting trends that, through non-verbal means of communication, can form and maintain social and cultural unity. In connection with this, an analysis of graphic design is carried out through the prism of philosophical communication, allowing the identification of graphic design as the most effective practice of nonverbal communication and information visualization in post-industrial society. It is determined that graphic design is capable not only of generating new meanings but also of creating communicative gaps. Given this specificity, the article particularly focuses on identifying the educational and upbringing potential of graphic design. It is demonstrated that the process of creating visual images and their subsequent interpretation by consumers of graphic information depends not only on the aesthetic taste, ethical beliefs, and humanistic orientation of the designer (visualizer) but also on their educational and upbringing potential. The necessity of strengthening humanistic orientations in modern Ukrainian design and art education is emphasized.

Author Biography

Oleg Vereshchagin, H. S. Skovoroda Kharkiv National Pedagogical Universit

PhD student of the Department of Philosophy

References

Benjamin, W. (2002). The Work of Art in the Age of Mechanical Reproduction. Selected Works. Trans. from German by Y. Rybachuk, & N. Lozynska. (Pp. 53–91). Lviv: Litopys.

Bezuhla, R. (2021). Artist’s Brand and Art Market. Modern System of Values in Art. Art Culture. Current Issues, 17(2), 49–53. https://doi.org/10.31500/1992-5514.17(2).2021.247960

Ambrose, G., & Ono-Billson, N. (2019). Graphic Design 01. Approach and Language. Trans. from English by L. Baz, R. Dziuba, & T. Kryvovyaz, Kyiv: ArtHuss.

Grygorova, N., & Ivashchenko, O. (2023). «The Phenomenon of Image in the Philosophical Explorations of Hryhoriy Skovoroda and Johann Wolfgang von Goethe,» Interdisciplinary Studies of Complex Systems, No. 22, pp. 87–94. https://doi.org/10.31392/iscs.2023.22.087

Jia, Yaochen. (2018). Creative Potential of Graphic Design Professionals: Realities and Perspectives. Monograph. Kyiv: Center of Educational Literature.

Krylova, S. A. (2019). Human Beauty in the Life Practices of Culture. Experience of Social and Cultural Metaanthropology and Androgyn Analysis. Monograph. 2nd edition, revised and expanded, Kyiv: KNT.

Pring, R. (2004). Philosophy of Education: Aim, Theory, Common Sense and Research. London – New York: Continuum.

Smith, I. H. (2021). Short History of Photography: A Pocket Guide to Key Genres, Works, Themes & Techniques. Trans. from English by T. Savchynska. Lviv: Old Lion Publishing House.

Smythe, K. (2021), Whole Earth Living: Reconnecting Earth, History, Body, and Mind. Trans. from English by O. Samoylenko. Kyiv: Nika-Center.

Vallejo, I. (2023). Papyrus: The Million-copy Global Bestseller. Trans. from Spanish by A. Markhovska. Kyiv: Laboratory.

Downloads

Abstract views: 72

Published

2024-02-26

How to Cite

Vereshchagin, O. (2024). Graphic Design in the Context of Taste Culture: Educational and Upbringing Potential. Filosofiya Osvity. Philosophy of Education, 29(2), 175–185. https://doi.org/10.31874/2309-1606-2023-29-2-11

Issue

Section

Articles

Metrics

Downloads

Download data is not yet available.